The much celebrated concept of xCEEd was the Branch of the Future which used Augmented Reality technology to offer a hybrid bank branch experience. The consumer need to a bricks and mortar tangible brand touch point is still vital and AR is a real alternative as demonstrated at xCEEd 2018. Offering a flexible and efficient technology product that can be incorporated within a banks existing branch product to support or look to provide a whole branch product is key new markets this technology concept was the talk of the show.  With onscreen multimedia, information and directions this mobile optimised technology has numerous applications for fintech and was a hugely popular session and generated much application debate as well as futurism discussions.